Thursday, March 18

2:00 - 3:00 PM ET // 1:00 - 2:00 PM CT // 12:00 - 1:00 PM MT // 11 AM - 12:00 PM PT


In the botanical industry, botanicals are often distinguished between those that are wild harvested and those that are cultivated. Yet there is a tremendous variation in the types of cultivation, from large monocrops grown with pesticides and fertilizers to farms that focus on the health of the whole ecosystem as a way to ensure the health of the particular botanicals and other crops that they grow.

In this webinar, SHP Director Ann Armbrecht will speak with the managers of three certified organic farms leading the way in practicing methods that care for the health of the soil and biodiversity as a whole. We will talk about their goals and priorities, specific practices carried out on these farms, and the challenges they face. We will also talk about the importance of looking closely at farming practices in the botanical industry and what steps stakeholders can take to support shifting toward more regenerative farming practices.

Speakers: Danielle Kruse, Farm Manager for Trout Lake Farm, the source of much of the certified organic echinacea in the world, Christine Mason, farm manager of Standard Process, a multi-generational, family-owned and operated, nutritional supplement company for over 90 years, and Jacopo Gabriele Orlando, Impact and Sustainability Manager from ABOCA, an Italian company that cultivates 60 species of medicinal plants on over 1,700 hectares of land in Tuscany and Umbria, using organic farming methods.

As farm operations manager for Standard Process, Christine Mason is responsible for managing the company's certified organic farm. Since joining the company in 2001, she has grown the Standard Process farm into one of Wisconsin's largest organic vegetable farms. Christine holds a bachelors degree in technical agriculture from the University of Wisconsin-Platteville and has been a professional agronomist for 25 years. She is well known as a leader in the Wisconsin organic farming community.

Jacopo Gabriele Orlando is an agriculture economist responsible for Agricultural Public Affairs Management, economic assessments & corporate sustainability at Aboca. He is the Vice President of AssoBio (the Italian Organic Industry Association) and a member of the Board of Directors of FederBio Servizi. From 2012 to 2013 he was part of the Cabinet of the Italian Minister of Agriculture during the international negotiations for the Common Agricultural Policy (CAP 2014/2020).
March 18, 2021 at 2:00pm - 3pm

Showing 1 reaction

Please check your e-mail for a link to activate your account.