You can download a version of this case study here.

REBBL, an organic beverage company that creates plant-based elixirs, makes strides in reducing its environmental footprint by incorporating recycled plastic into its bottles. A core part of REBBLʼs mission is to create positive social and environmental impact by leveraging business as a tool for good. Through ethical, impact sourcing of ingredients, REBBL strives for dignified supply chains, promotes regenerative stewardship of the earth and its resources, and empowers communities around the world, thereby reducing the risk of human trafficking. REBBL also contributes 2.5% of net sales to the nonprofit Not for Sale, an organization that supports survivors of exploitation.

Environmental impact is also a major priority for REBBL. To improve the footprint of their packaging, REBBL sought to incorporate more recycled content into their polyethylene terephthalate (PET) bottle. This allows them to use the same bottle supplier with no new machines or converting processes, thus reducing supply chain impact.

“In order to move the needle in carbon drawdown, companies must take responsibility in every aspect of their business: from how ingredients are grown and the impact on communities from which they are sourced to the transportation and packaging they choose,” said REBBL SVP of Supply Chain, Librado Guerrero. “Thatʼs why itʼs important for REBBL to switch to utilizing 50% post-consumer recycled (PCR) material.” REBBL is a leading member of the Climate Collaborative, which represents a cohort of natural products industry companies working to reverse climate change through climate action commitments in nine key areas, including packaging. The Climate Collaborative has partnered with Trayak to aid companies in developing sustainable packaging choices. The project requires a life cycle assessment that compares the impacts of a bottle that contains either 0% or 50% post-consumer recycled (PCR) content.

Results By The Numbers 

The environmental benefits of incorporating recycled content into the PET bottles are significant. Reductions were observed across all the indicators, especially in fossil fuel consumption and greenhouse gas emissions. 

Big Picture 

REBBL will continue to prioritize environmental impact reductions, and this conversion to 50% PCR PET bottles is an important step in their journey. Utilizing the new 50% PCR bottle will allow REBBL to achieve significant environmental impact reduction without disrupting their supply chain. If you are interested in this type of engagement, please reach out to Trayak or the Climate Collaborative.