In the natural product industry, few discussions can be more technical than that of product packaging. Yet developing a fluency in sustainable packaging is critical to help drive sustainable, climate-friendly packaging design within companies, and the ability to convey sustainable design choices and advantages to consumers. These two points –packaging fluency and related consumer engagement— drive the Climate Collaborative’s September webinar.
You can download the slides here.
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Facebook Twitter- The circular economy must come with clear communication (instructions) and convenience (ability to engage) to the end user. I.e. I user-friendly.
- Governments must support the transition at the scale of regions and industries (lots of participative governance needed to create an enabling climate ).
- Companies can be forgiven for not getting it perfect on day 1, but what we must see is progression towards clearly and transparently communicated goals.
- Tone down greenwashing no matter your intentions: Consumers are getting wiser and wiser as civil society gets better and better.
- Work together as a community to adopt shared certification brands and work together to gain consumer confidence (we live in an age of extremely low confidence in our economic and political institutions).
That’s it from me, my way of saying thank you to the organisers and participants in this great (3 year old) webinar.
Naji Makarem
www.UrbanEmerge.com
Also an academic Prof. at UCL